Running around like a headless chicken is NEVER the right way to start a business, let alone an author business…

You can’t focus on honing your writing craft if you’re trying to manage #allthethings…

Neville is having a great time, spinning great lines (often on repeat) like:

“Argh. How am I meant to finish writing my book when I’ve gotta think about finding a launch team?”

“I don’t have the time to fit author coaching in.”

“I’m so overwhelmed. Why can’t I find a step-by-step description of what I need to do and when?”

“I thought this was meant to be simple!”

I get it.

What you’re saying is: “I don’t have faith in myself that this will work for ME.”

I’ve been there.

I don’t have any formal writing training. Heck, my degree is in business management, it’s about as far away from a writing degree as you can get (ok, not, if I was a dentist, that would be further away…).

I didn’t learn how to write as an author at school…

I did have a diary (thank goodness you can’t read THAT!), which I wrote in every day… but the musings of an awkward teenager are hardly the makings of a full-time author.

Yet here I am. A successful, full-time author.

Does that mean I do everything perfectly?

No. Not by a long shot.

What it does mean is that I have systems in place to help me maintain my success. These systems allow me to test and fail and tweak as I go.

Here’s where most authors fall down:

  • They don’t take action on the right steps
  • They don’t know the right questions to ask
  • They don’t have systems in place to manage their time
  • They don’t know what to focus on to get the best results, instead, focusing on #allthethings in the hopes that something will work

How to create a successful author business in 90 days! Click through to read more.How Author Coaching Builds a Successful Author Business

When I invested in myself and got one-on-one coaching to become an author, I had no idea it would lead to a full-time career.

Or a successful author business…

I mean, I knew that I wanted to write a book (at some stage), but I had no idea it would lead to an addiction to writing…

The feeling of accomplishment I get when I finish writing a book is so satisfying.

Publishing and launching that same book and reaching thousands of new readers is mind-boggling and rewarding at the same time.

The sense of achievement and accomplishment is out of this world.

I find that Neville (my negative inner chatter) is pretty quiet at this time.

He’s got nothing to say because I’m busy proving all his nay-saying and negative-Nelly chatter wrong.

So, what does an actual author coach do? What is their role?

Let me break down the process for you:

  • We’ll start with an intake questionnaire. This is my getting to know you phase and is super important to make sure that I cover everything you need help with during the next 90 days
  • The next step is booking in our one-on-one coaching calls. I’m a Zoom gal and love video chats. Coffee, cocktails, champagne… your beverage of choice is always welcome šŸ™‚
  • Once the initial coaching calls are booked in, we’ll be connected via a private Trello board, where I’ll have laid out the foundations of our coaching time together. This is where you’ll access resources, ask questions, and where we’ll communicate 95% of the time. Anything shared here is confidential, I guarantee it.
  • As we work through our coaching calls, there will be specific tasks that I’ll get you to do. Don’t let my pretty smile fool you ā€” there are deadlines for tasks and I’ll hold you accountable. I WILL track you down and make sure you get something done. There is no slacking off. Breaks, yes. But no mindless scrolling on Facebook or Instagram. We’ve got a book project to finished!
  • There will be weekly email check-ins just to make sure you’re doing ok and that I’ve got your back. I’m your support system, your cheerleader. No matter where you are in the world, you will always feel like you have someone to turn to when it comes to your author business.
  • I have a structure in place, but there is flexibility built in, so should you decide to pivot and change focus, we can do that together.
  • We’ll put in place a 90-day plan specifically for meeting your end goal. I’ll be sharing with you my system so that you can copy and implement on your end. This is confidential and only available to my clients.

The point of hiring an author coach is to get that one-on-one help you need ā€” when you need it.

If you want a successful author business, you’ll need some help along the way.

In my experience as an author coach, the structure I have in place for my author coaching takes budding authors from ‘oh-no, I can’t do this’ to ‘I got this’ in just a few short sessions.

Without the structure and systems?

Our calls can end up being a chat-feast about our fav episode of Friends or Gilmore Girls, or how ridiculous Family Guy is (I mean, come on. Seriously?! hehe).

Without structure ā€” you WILL walk away with nothing accomplished, wondering why you wasted all that money on yourself.

I don’t want that for you!

If you’re ready, come join the I Got This Coaching Program.

Click here to secure your spot and achieve a profitable author business in the next 90 days!

Check out the I Got This coaching program and run a successful author business


Lise Cartwright
Lise Cartwright

Founder of Hustle & Groove and your creative business strategist. If you want to get notified of new posts just like the ones you see here, then make sure you join the awesome H & G community ā€” Join Now!

    4 replies to "90 Days to an Awesome Author Business"

    • Bonnie

      What about an e book? Could that be profitable in a homeschooling niche?

    • Jenn

      Iā€™m keeping your info for future reference!

      • Lise Cartwright

        Thanks Jenn! let me know if there’s anything else I can help with šŸ™‚

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