If you think your cover letter, proposal or pitch doesn’t mean much to the client, then I think you need to stop right there, rewind and maybe give yourself a slap on the cheek – HELLO, if you can’t effectively articulate in your cover letter and proposal why a client would benefit from working with you, how will you land clients, make money and be successful as a freelancer?
You won’t, it’s that simple.
As I’ve written about before, not only do you need a great profile on these sites, but you also need to ensure that you know what to put in your proposal and cover letter that will at least get you an interview. If you have both a strong proposal and an outstanding profile, you’re almost guaranteed jobs, it will just come down to how well you connect with the client.
Yes, it’s true that on sites like Upwork, Fiverr and Freelancer, most jobs will receive plenty of proposals. But what a lot of freelancers don’t realise is that the client will generally quickly scan the cover letter (proposal) first to short-list, then review your profile and ratings before reading your complete proposal pitch.
So it’s in the cover letter/pitch that you need to grab their attention. And here is where the struggle lies for many freelancers, especially those just starting out.
How do you stand out from the sea of freelancers competing for the same jobs as you?
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The infographic below gives key points that you should be covering in your great proposal pitch.
It pays to keep it short and brief but to the point. Make sure that the client has a quick snapshot of your experience and how you will be able to help them. The aim is to keep this all to one page so that your potential client can browse quickly.
How to Write a Great Proposal Pitch
Now put this into practice for yourself. Take what you've learned and try it on your next pitch.