Well, for starters, you're going to need a lead magnet that your potential customer DESIRES right now as well as an easy way for them to join your email list (think ZERO resistance here).
Here's the thing...
Your email list is your NUMBER ONE asset.
And your email list should be full of your potential customers because you've focused on ATTRACTING them, right...?
But hang on a minute... you hadn't even thought about attracting potential customers.
In fact, you're just happy when someone joins your email list 🙌
But now that you think about it, whenever you do offer something to them to buy, you get either crickets... or a couple of sales here and there.
Definitely NOT the consistent income you're wanting or need if you plan to quit your job at the end of the year.
You KNOW that if you could build your email list on pure blood, sweat, and tears... you'd have 50,000+ subscribers!
I get it.