A lot of my mastermind members struggle with using Human Design in their business. It’s often a result of learning their strategy and authority and then trying to figure out how that applies in a business sense.
It’s why I launched the Digital Business Lab so that I could help other authors, freelancers, and creative online business owners figure out how to use Human Design to grow a business they love, that’s 100% you-aligned (as I like to call it).
In this blog post, I want to share how you can truly start and grow your online business using Human Design. It’s a framework I come back to again and again that allows me to make decisions easily.
But more than that, it also shows me how I’m uniquely designed to share my gifts with the world.
If you’ve stumbled on this post, I’m certain you already know what your type, strategy, and authority are (if you don’t, you’ll be able to get here).
For the purposes of this post, I’m going to largely focus on the five different Human Design types and strategies, as these form the foundations of a business that’s easy, fun, and profitable.
Ready? Let’s dive in!
Using Human Design in Your Online Business
I’m going to break this down for each type and strategy. Simply skip ahead to the one that relates to you.
And remember… while Human Design is a great framework, it’s also only a tool. If anything you read doesn’t feel right for you, then you don’t need to take it on. Life is an experiment. Human Design is part of that.
You always get to decide what’s right for you!
When it comes to your business, this means that all you need to do is make sure that you feel the DOING action to move your ideas forward, often experienced as a pull, like a magnet.
Just remember to let those around you know what you’re up to so they can get out of your way (aka inform them).
Out of all the types, you’re the one that doesn’t need to wait for something external to happen in order to move forward.
However, you need to be mindful that you’re not making things happen from your head alone.
You still need to use your authority to make sure that it’s the right decision for you. That you have the energy to make it happen.
But you get to initiate your ideas! The nuance for you is understanding that you need to feel a doing action to move an idea forward.
Without the feeling of the doing, then you’re simply operating from your head, which is NOT how any of us are designed to live our lives, let alone our businesses.
When it comes to using Human Design in your business, focus on asking yourself these questions BEFORE you move forward with something:
🤔 Got an idea for a new offer? Ask yourself “Do I feel like doing this within my entire body?” And if you do, then you’re good to go. You don’t need to use your authority in this case… unless is a big commitment or you pivoting into a new business. Your authority is for life-changing decisions, not day-to-day operations. Your profile numbers govern how you implement…
🤔 Looking to pivot your entire business into something else? This is the time to fire up your authority. Depending on what that is, you may need to give yourself a few days to trust how you’re feeling. You still need to feel the doing action first though. That’s the strategy part.
🤔 Struggling to pick a niche? Guess what?! You don’t need to. As a Manifestor, you’re designed to act on the ideas that feel good to you. That might mean stepping outside your niche. And that’s ok!
One key area I see my Manifestor members struggle with is unfinished projects. This is often because they feel pressured by conditioning and open centers, feeling like they are less or failing if they don’t complete things.
Manifestors don’t need to finish projects. They are simply here to initiate and act on things they feel compelled to act on. And once the energy has expired for that thing, it’s time to move on to the next. You might come back to it when the energy is there.
So when it comes to running your online business, you’ll do well to pair up with a generator or manifesting generator who can see your projects through to fruition with you. So you can focus on initiating!
Conditioning throughout life can often lead you to believe that you’re meant to make things happen, that you should initiate on your ideas. But that would be completely out of alignment for you.
And I’m certain you’ve experienced what it feels like when you’re out of alignment… frustrated!
But guess what? You’re simply here to respond to what the Universe puts in front of you and then to only take action on things that truly light you up!
What could be easier?!
On a recent mastermind call for my DBL members, one of the members asked “how can I create an environment of responding for myself in my business?”
Every Generator that I’ve met who is trying to use Human Design in their business struggles with the strategy of “waiting to respond.”
I believe the problem is in the wording… can you imagine waiting for something to happen in your business?!
Here’s what I believe and have experienced it to mean as a Manifesting Generator… what “waiting to respond” really means is you cannot do anything in life or business unless it is in response to something external.
That doesn’t mean you need to wait at all. It’s more about confirming that anything you’re doing has been in direct response to an external sign. That you’re not initiating simply because that’s what you were taught in school to do.
Here’s what that might look like in your business as a Generator using Human Design:
You get this idea.
Your sacral is lit up (that’s part of your strategy, to do things that light you up). That’s the first indication that this might be something for you to take action.
The next step is to find evidence that supports that you’re responding to something external.
If you can confirm that the idea wasn’t something you concocted on your own, then you can tap into your authority as needed to make a decision and move forward.
Just like any other type in the Human Design framework, your authority is only needed when you’re making life-changing decisions, or when you want to make sure you’ve got the energy to commit.
Another way to create things to respond to in your business includes paying attention to the questions you’re being asked over and over again. That could be a sign that you need to create a course/offer to address them…
Data is your friend, so pay attention to what you’re noticing, particularly in your business.
🤔 Run out of ideas? Go and take a look at your social media insights. What stands out? That’s something for you to respond to.
🤔 Feeling jealous? Pay attention my dear Generator! This is the Universe sending you a sign to dig deeper into this. Tap into your gut and your authority and see if you’re excited about doing something similar in your business.
Remember, as a Generator, you’re here to follow your passions. And that includes in your business. 🤩
As a Manifesting Generator, your job is to respond to what the Universe puts in front of you, then turn all the rules on top of their head! You’re here to experience the world through your lens and then share those experiences with others so you can inspire them to do things differently too.
Similar to the Generator strategy, Manifesting Generators are not designed to make things happen.
But there is a difference between MGs and Generators…
Because MGs have some of the Manifestor energy, you can initiate a little, especially if you have more of the Manifestor energy in your chart. You still need to be in response, but if your gut is telling you “heck yes” then you can generally move full steam ahead!
If the offer doesn’t involve others to bring it to life, and your authority confirms you’ve got the energy, then you can go ahead.
Bottom line: you’re still not meant to make things happen.
So if you feel frustrated or angry, those are signs that you’re out of alignment and NOT following your strategy.
In your business, you should focus on paying attention to what you notice. That’s the Universe giving you something to respond to:
🤔 Struggling to niche down? As a Manifesting Generator, you might find that you have multiple passions within your business. Niching down isn’t required to make money. What you do need to ensure is that you’re clear on who the target audience is for each offer you create so you can nail your messaging when you start marketing it.
🤔 Feeling stressed with unfinished projects? Don’t worry! You might not finish everything you start, and that’s ok. MGs are here to follow their passions and learn only what they need to learn as they go. Sometimes you learn what you need to learn before a project is finished. Trust that you got what you needed and let it go.
As with a Generator, you’ll do well-paying attention to your data points… Google Analytics and Google Search Console are your friend.
If you don’t have those set up, do that now! Data is your friend.
That doesn’t mean you spend your time waiting around to be invited though!
Instead, it’s about showing up and sharing your amazingness and then responding to the questions and invitations you receive.
I have a lot of one-on-one coaching clients who are Projectors and they struggle a lot with “waiting to be invited”.
It’s a little similar to what Generators and MGs experience with waiting to respond.
And the same goes for Projectors using Human Design in their business: it’s not about waiting around until you’re invited. It’s about paying attention to possible invitations cropping up.
For you, it’s also about sharing your insights and knowledge so that others get to experience your genius. So they can recognize you and invite you!
Show up, shine your light bright and notice how the invitations and questions start to pile up!
In business, questions are your lifeblood. And just like your Generator and MG friends, making things happen is not your jam.
But you can create invitations when it comes to your business:
🤔 Wondering what offer to create next? Send out a survey to your email list asking them what they feel their gaps are right now. Use the responses to develop offers. Or simply follow your zone of genius!
🤔 Want to participate in a summit? Or appear on a podcast? Share the entrepreneur’s work, comment on their stuff, show up and share your wisdom and insight and wait for the invitations to roll in!
🤔 Want to launch your most successful offer to a new group of customers but stuck on the best way to market it? It’s time to use your network! This is where you can tap into your past clients or customers and have them recommend your offer to people they follow. You can also interview them, gather testimonials, and simply share those. Continue to show up too. People need to see you so they can recognize and invite you (aka click on your sales page or buy now buttons!).
Another approach is to work with a VA who is a Generator or Manifesting Generator and have them manage outreach for you.
Remember: it’s about sharing your wisdom and insight not telling others what you know they need to fix UNLESS they ask for your insights aka invite you to share your wisdom.
That’s why you need to wait 28 days (or a full lunar cycle), so you can experience all the energies in each centre of your Human Design chart.
So how does that translate in business?
Because you’re here to sample life, experience energy, and then reflect that back to the community at large, you’ll want to surround yourself with people who inspire and appreciate you.
You’re not designed to make decisions quickly, so when it comes to your business, simply create and share when you feel inspired. That will always serve you the most because you’re reflecting back on what your community needs to hear.
Reflectors work well in business when they have systems that automate a lof the day-to-day stuff for them. You’d also really benefit from a team of Generators or MGs who can do a lot of the big energy work for you.
Build-in lots of alone time and rest into your day. You’re a very intuitive being because of all your open centers.
Create an environment that supports you and a business where you don’t need to be there every day for it to make money.
As with any personality profile or framework, none of them are here to tell you what to do.
What I love about Human Design is the freedom to interpret the framework as I see fit. Not everything I read or learn about my Human Design chart always resonates.
You always get to decide what is right for you. But I do believe that those decisions are best made in our bodies, not in our heads. Human Design provides you with support on how that might look for you.
Life is an experiment. If you treat Human Design as the same, you'll soon discover what it is you needed to know.
Want more insights and to learn more about using Human Design in your business? I'd love to invite you to check out the Digital Business Lab (my $9/month online coaching program). You can learn all the deets here.